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Connect. Collaborate. Co-Innovate.
Business speak doesn't help you get things done. We know you're here to roll up your sleeves and understand how to take IT to the next level. Strategic use of technology is the key to becoming a best-run business. It is no longer enough to talk the talk and simply keep IT running smoothly. How do you really drive innovation and agility within the enterprise and eliminate the traditional trade-offs between efficiency and flexibility?
IT teams are challenged to apply technology to transform the way people work. It's about taking advantage of a platform approach to drive connectivity, collaboration, and co-innovation. It's about leveraging business process management to deliver actionable insights and increase the flexibility to respond in near real time. It's about looking at business challenges and process needs and taking a suite approach to close the loop between business strategy and execution. And, if you do this right, you can deliver on the strategic IT promise — and actually deliver some cool innovations along the way.
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In this SAP executive keynote, Peter Zencke, member of the Executive Board of SAP AG, will use practical examples and demonstrations to help you harness the collective knowledge and resources of the SAP ecosystem. You'll also hear about the latest innovations in technology, applications, and services that can help you more rapidly respond to development needs, expand IT capabilities, and maximize business impact. You'll learn how to:
- Increase efficiency and streamline business processes within and across your business network using breakthrough innovations in business process management
- Improve insight and optimize business performance with cutting-edge solutions for business intelligence
- Expand the flexibility of your IT infrastructure and align your business network with a comprehensive approach to making service-oriented architecture easy to adopt
Keynote Speaker — Peter Zencke
Peter Zencke has been a member of the Executive Board of SAP AG since 1993. He is currently responsible for the development of SAP's new application platform, based on the enterprise service-oriented architecture (enterprise SOA). In addition, he oversees the development of SAP's new software solution for the midmarket, SAP Business ByDesign, which is built on the new application platform. His responsibilities also include the coordination of SAP's global research activities.
Zencke joined SAP in 1984, where he was responsible for systems analysis, consulting, and training. From 1988 to 1992, he was project manager for application development of SAP R/3 enterprise. Later, as head of development, Zencke was responsible for the area of logistics and the development of industry-specific solutions for oil and gas, consumer products, retail, and automotive sectors. He also oversaw SAP's activities in the Asia-Pacific region. Prior to his current role, Zencke was responsible for SAP Customer Relationship Management, achieving a leadership position for SAP's CRM application in the market.
Zencke began his career in academic research and teaching. He studied mathematics and economics at the University of Bonn, Germany, from 1971 to 1977. From 1977 to 1980, he continued as research assistant at the University of Bonn, Germany, and received a doctorate in 1980 for his work in mathematical modeling and numerical optimization. In 1982, Zencke was appointed assistant professor for mathematics and economics at the University of Trier, Germany, where he developed a new curriculum in business mathematics.
Zencke is a member of the governing board at the Indian School of Business in Hyderabad and of the research council of the Institute of Media and Communication Management at the University of St. Gallen, Switzerland. In addition, he is chairman of the board of trustees at SAP Business School in Vienna. Zencke is also a member of the supervisory boards of these companies: SupplyOn AG in Hallbergmoos, Germany, and MeVis Medical Solutions AG, Bremen, Germany.
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